Retail spaces have to do more than simply hold your goods on display. They also have to create an ambiance and a feeling that will make people want to approach your store. In addition, it’s generally helpful to have a setting that matches your brand, is easy to maintain, and that allows for customization of displays.
There are many different materials that can help you achieve your goals, each with their own attributes. Reclaimed wood is one material that offers a lot of benefits for the retailer, regardless of your location or brand.
Why Reclaimed Wood
Wood has a warm appearance that evokes the sense of nature. This sense has been shown to boost positive feelings in onlookers, and a positive feeling is definitely something that most retailers would like shoppers to associate with their store.
Reclaimed wood is also environmentally friendly, having been taken from buildings more than 100 years old. This also sends a message to your shoppers, particularly in a time when so many people are beginning to make more eco-friendly choices and to send a message to companies about how they think they should be conducting themselves as well.
Finally, reclaimed wood has a lot of personality and character. Many pieces show the original wear marks, patina, saw marks, and nail holes from its prior use. This brings interest and depth to your space, whether you’re using the wood as an accent or throughout your shop.
5 Ways to Design with Reclaimed Wood
Reclaimed wood is just as versatile, long wearing, and beautiful as new cut wood. It can therefore be used in many of the same places as new cut wood, from floors to ceilings to shelving. In retail spaces, it can take on many different uses and personas that can help your space function, attract clientele, and complete your brand.
Check out these 5 designs to help gain inspiration and ideas for how reclaimed wood may function in your retail space.
Most retail spaces use countertop space in some fashion. Maybe it’s to display your goods, maybe it’s just at the checkout counter. By using reclaimed wood in this space, you create a warm, inviting area to draw people to. Wood also wears well in these areas, and creates a beautiful backdrop for anything you display there. With the many shades and wood species available, it’s also possible to complement many different decor and color schemes this way.
2. Ceiling Accent
The ceiling is more than the 5th wall, it’s also a big part of the ambiance of your space. Wood beam accents can help soften and surround harsh fluorescent lights, helping to create the right mood for your establishment. They can also help you create the look you want, whether that’s something contemporary or something more traditional with a faux box beam. Having a wood ceiling accent won’t make this area the focal point of the room, but it will help create a quiet backdrop for the rest of your design.
3. Reclaimed Wood Flooring
Flooring is incredibly important to a retail establishment, especially one that deals with footwear. The floor needs to be fairly easy to care for, able to handle a lot of daily foot traffic in all kinds of weather, and it needs to complement its surroundings.
Reclaimed wood floors have a naturally rustic look that can complement a lot of brands and surroundings. They also have a soft, warm patina that instantly creates a welcoming atmosphere for anyone that visits.
4. Wall Panel Accents
When you’re hanging a lot of your displays on the walls, sometimes it helps to show them off by creating a framed accent. Reclaimed wood wall panels make this simple. The dark wood sets off the inset display areas perfectly, so they stand out in contrast. The wood also has a lot of character all its own that sets up the personality for the store, and draws the eye, which conveniently brings the viewer straight to the displays.
It’s important to never overlook the entryway to your establishment. The entryway needs to draw people in, and if it has something eye catching about its facade, people will be more likely to come closer to see what’s inside.
This entryway is created with reclaimed hand-hewn beams, which contrast the sleek plate glass on either side. The beams have enough interest and character to hold the eye long enough for a shopper to catch more than a glimpse of what’s beyond them as well.
Create a Better Retail Design with Reclaimed Wood
Reclaimed wood is not only as durable and versatile as new cut wood, it has an added layer of character that brings ambiance and charm to your establishment. Consider designing your retail space around reclaimed wood to reap these benefits for your space.